Aarron McGurkSenior Operations & Executive Partner · London

Following the acquisition of Chorus Creative Group by Brands at Work, my role expanded across leadership, IT, workplace systems, sustainability, communications, suppliers, office transition and employee experience.

I supported the practical integration between the two businesses, connecting information and decisions happening in different places, spotting dependencies and translating a complex transition into actions and communication people could follow.

From 2013 to 2021 I supported founders, entrepreneurs and SMEs whose businesses had grown organically and needed clearer systems, workflows and follow-through.

At Chorus that capability expanded into organisational infrastructure across Monday.com, HubSpot, recruitment, onboarding, people processes, supplier management, IT, marketing governance, reporting, project workflows and internal documentation.

I also built a bespoke HRIS-style People World in Monday.com covering employee records, onboarding, development, leave and the wider employee lifecycle.

During restructure and high workload at Chorus, I picked up operational work that sat between teams, kept systems usable, connected people and maintained continuity.

In 2025, the Ops Management system captured 157 completed operational tasks alongside work across culture, sustainability, systems, marketing, communications and wider operational activity.

Earlier, at Threshold during the pandemic, I worked as Executive Assistant and Producer and helped rapidly translate in-person workshops into webinars and online delivery.

My early career was spent working closely with highly creative, internationally connected leaders including Hans Ulrich Obrist at Serpentine Galleries and Sir Isaac Julien and his studio.

The work moved across exhibitions, publications, interviews, travel, academia, production, curatorial work and constantly shifting priorities.

I learned that highly individual thinkers do not necessarily need to be made more operational. I first understand how they think, where they hold context, what matters to them and what kind of support helps them work at their best. Then I create enough structure around the work for priorities, people and commitments to keep moving.

At Chorus I helped turn sustainability from strategic ambition into operational practice, leading the development and stewardship of an ISO 20121:2024-aligned Sustainable Event Management System.

The system connected leadership, internal operations, project design and delivery, suppliers, carbon measurement, TRACE / Event Decision, reporting, policy, evidence, sustainability forums and continuous improvement.

The work brought sustainability earlier into organisational and project decisions through practical governance including roundtables, supplier standards, guidance, carbon tracking, offsetting, education and case-study governance.